Author

Neil Macdonald

Independent sports betting analyst. Founder of Am I Up, a free AI bet tracker. Writes on closing line value, positive EV, bankroll management, and the applied math of sharp sports betting.

About

Ten years of hands-on sports betting across soccer, tennis, and the US majors. Built Am I Up because the trackers that existed either cost too much, gated the interesting metrics behind subscriptions, or refused to accept anything but a hand-typed row. The wedge — paste a screenshot, a Telegram tip, a bookmaker copy-paste, and the AI extracts every bet — was the feature I wanted for myself first.

Writing here is deliberately plain-English. Every article starts with a one-line definition, spells out the math with worked examples, and ends with an FAQ that answers the questions the plain-English version raised. No hype, no tipster hard-sells, no promises about turning $100 into $10,000.

The tools I build

I built Am I Up and SteamWatch to support different parts of a bettor’s workflow. Am I Up records your bets and measures your results. SteamWatch tracks Pinnacle football odds movement, with market analysis, closing lines and Telegram alerts.

Use SteamWatch to investigate how a market is moving, then log the bets you choose to place in Am I Up. They are separate products from the same founder; a SteamWatch alert is not an automatically synced bet.

Read about Neil Mac and SteamWatch →

Where to find me

Neil Mac in the reviews: Bookie Insiders Football

These publications identify Neil Macdonald as the bettor behind Bookie Insiders Football. Their reviews predate Sharp Side Soccer and concern that service, rather than Am I Up or Will White.

Smart Sports Trader

“Breakdowns of bets are excellent”

In its review titled 2023, Smart Sports Trader reported £1,029 profit and 10.6% ROI across 132 bets it followed over three months. It generally found the quoted prices attainable, while noting it missed some selections.

Read Smart Sports Trader’s Bookie Insiders Football review →

Honest Betting Reviews

“one of the best football tipsters we have come across”

Its final review, dated 18 February 2021, reported £2,053 profit at £50 per point and 7% ROI during a seven-month trial. The verdict was Passed. It also noted difficulty obtaining some advised prices, particularly on team-goal bets.

Read Honest Betting Reviews’ full trial and verdict →

Figures above are the reviewers’ historical trial results, not current totals. Smart Sports Trader discloses affiliate links on its review.

Read historical Bookie Insiders customer feedback on Trustpilot →. This is feedback about the wider company and multiple sports, not a rating of Neil individually, Sharp Side Soccer or Am I Up.

Articles

Sharp Side Soccer: my betting record and partnership with Will White

Every glossary page on Am I Up is written and maintained here.

Editorial policy

No fabricated stats. Every worked example uses either a real market number or a clearly-labelled illustrative price.
Definitions before conclusions. Each glossary page opens with a plain one-line answer before any math or nuance.
Freshness. Pages carry a visible last-updated date and are re-audited whenever a US market rule or a sportsbook convention changes materially.
Disclosure. Am I Up is a free bet tracker with no bookmaker affiliate revenue and no tipster paywall. Article recommendations are not investment advice.